The Talent Trap
For decades you’ve been told to be the best.
Work on your craft. Become more talented.
Learn from the experts. Get tons of likes on social media!
Get the creatives you look up to the most to like, comment on, and share your work on social. Courses, conferences, and cohorts make millions off creatives like you and me, but leave us facing something dangerous that no one warns us about.
The Talent Trap!
The talent trap is like a law that basically says the better you get at something creative, the more you will be asked to do that creative thing. At first, this is what everyone wants. I even saw a course that said, “Become the most in-demand creative in your niche.” Sounds awesome. Sounds cool! Sounds like something most people want…until they don’t.
I have been a creative for almost 20 years, professionally. I have built multiple 6 figure businesses, and even started a multi-seven figure agency that works with some of the biggest tech firms on the planet.
Here’s what no one tells you about the talent trap…
If you strive to become the best, you will be stuck forever doing the most work.
The best designers are given the biggest projects. The best writers are buried in work.
The best developers never sleep because they are always working.
YOU WILL ALWAYS BE WORKING.
In Save The Creatives you get an in-depth look at the 4 Levels of Value that every person has the chance to ascend. The book shows you how most creatives stay at the bottom level, being worker bees their entire careers, and then how to get to the top where there’s no more ceiling on your income 👇🏼.
Being the best will only ever keep you happily employed, where there is a ceiling.
Why is this a problem? Well, if your main aim in life is to just have a job, this might be one trap you love being stuck in. Sadly, most creatives only see themselves as hourly workers and the bare minimum achievement of being employed is as high as most creatives ever aim for themselves.
If you’re like me… the last thing I want is to spend all of my hours working on other people’s stuff. I want to see and experience all I am capable of as a creative professional.
Which leads me to a seven figure question.
What if the goal of being creative for a living wasn’t to just be an hourly worker? What if the main point of being given these super powers was to use them to create things that aren’t, well… deliverables?
What if being really good at what you do is keeping you trapped from working on things that have the potential to change the trajectory of your family’s lineage forever?
Is making deliverables really the point to our existence? I don’t think so. And I think that the more you chase leads, and work, and selling away your hours for the security of making sure you always have something to do, the more you work yourself into a snare that will be harder and harder to get yourself out of.
The goal of being creative isn’t to stay employed. That’s a crappy goal. The whole point of this existence is to be able to create what WE want…and make great money doing it.
If you’re tired of trading dollars for hours, and being the best has only gotten you more work, more stress, and less time to actually make the things that make you come alive, check out Save The Creatives.
I wrote this book to show creative services people how to 100X their value without selling their souls to AI.
It’s the exact roadmap I have followed for the last 15 years that’s taken me from making 300/mo and living in fear… to owning a 7 figure agency where I don’t have to do any of the work BUT still get to be creative at the highest level.
And the good news, you don’t have to be the BEST to do any of what I am showing you in this book. You can thrive without getting stuck inside the talent trap.
Click the link, grab a copy, and join our Skool community for free when you do!
