Can you tell emotional stories with AI?
For the past few months, I have been searching, watching, and waiting for someone to do something epic with AI and video.
Sure, there are big studios producing some stuff. But most of what’s published is clearly AI on purpose. I've been looking for people or creative biz’s using AI + Video to do stuff no one is doing.
And I am not talking about the junk we all see on our feeds of fake talking heads and people editing famous movies and changing the endings, etc. I'm talking about at the brand and creative level. Is anyone doing anything amazing? (If so, send me links!)
At Forrest we wanted to push the boundaries too, so we created this short piece as an experiment of our own.
It's called Goodbye Megan and the project was an exploration and experiment in AI and Storytelling.
Where do the two combine? Can they co-exist?
Can a human-written story, with real emotion, be brought to life with artificial intelligence? And can a world class brand video be created by combining the two?
And can it be done in less than a day, for less than $100? This video is not a stance on whether we think that is true, or that I, or my business thinks someone should get a world class brand video for a few hundred bucks just because AI did it, or can do it for less. GTFO with that nonsense. I am NOT SAYING that.
This is was an experiment to discover the boundaries and spark a conversation about the intersection of human creativity and AI.
For this project, AI did not do everything. In fact, all we used AI for was the actual video and the voice over.
We wrote the story. We directed the creative. We did the post production and subtitle screens ourselves. AI did the rest.
The one conclusion I am starting to come to...
AI cannot tell a good story. It cannot creative direct at all. But when you can pair these tools with human storytellers, script writers, editors, and experts…well?
Watch the video and tell me what you think…
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